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Top brands focus on reducing tech complexity — here’s how to do the same with a MACH approach
The fastest-growing businesses know that their website is the heart of their growth. Think about it… Your website is the primary digital touchpoint for your potential customers have with your brand.
Future-Proof Your Website With Our Tech Stack Guide
Your website's success depends on the right tech stack. Our approach is rooted in evidence-based strategies, ensuring your tech stack isn't just effective—it's a growth engine.
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How one-to-one marketing works on your website
We know what you’re thinking: “One-to-one marketing sounds great, but how does it work on my website?”
Great question! In this article, we’ll talk about how you can do just that.
More than personalization: using one-to-one marketing on your website
It’s not uncommon to encounter elements of personalization on almost every website.
Whether it’s as simple as using your name or recommending products based on your search history, what was once a unique feature has become expected.
The WP Engine and WordPress Lawsuit: Should You Rethink Your CMS Strategy?
If you’re running a WordPress site, recent news might have you rethinking your platform.
A high-profile dispute between WP Engine and WordPress’s parent company, Automattic, has led to legal action, trademark accusations, and even restricted access to WordPress resources for WP Engine.
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Top brands focus on reducing tech complexity — here’s how to do the same with a MACH approach
The fastest-growing businesses know that their website is the heart of their growth. Think about it… Your website is the primary digital touchpoint for your potential customers have with your brand.
Transform your website strategy with the MACH framework
Today’s consumer craves consistency. Whether on a mobile app, in-store, or on their desktops, customers expect a fluid continuation of their experience from one touchpoint to the next.
Future-Proof Your Website With Our Tech Stack Guide
Your website's success depends on the right tech stack. Our approach is rooted in evidence-based strategies, ensuring your tech stack isn't just effective—it's a growth engine.
Future-Proofing Marketing Tech And The Spark Behind LeadPulse's Inception
The traditional nine-to-five never resonated with me.
It's not just about the hours, but the rigid structures that often come with it.
Headless Content Platform Considerations When Building Your Web Tech Stack
The concept of “headless platforms” has emerged within the last decade and changed how many operate their tech stacks.
"Going headless" means separating the front-end presentation layer of a website from its back-end data and functionality. This contrasts with traditional all-in-one platforms where content, products, and data are tightly integrated.
Comprehensive Guide to Building a Modern Marketing Tech Stack in 2024
Let’s face it: last year was tough for marketing tech—the economy is a rollercoaster, pushing everyone to rethink how they build their marketing tech stack. 2024 is starting off the same way, and companies are focused on one thing: budgeting.
Scaling Your SaaS Business: A Quick Reference Marketing Guide
Founders and CEOs pour everything into building SaaS businesses from the ground up. If you fall into either of these categories, you've likely invested countless hours, honed your product, pinpointed your audience, have heard a lot of feedback, and closed deals—every part marking a significant milestone in your entrepreneurial journey.
Re-architecting Confluent’s Global Events Website to Deliver a Seamless User Experience
LeadPulse partnered with Confluent to revamp its events website to deliver a streamlinedt way to manage content updates. The goal was to create an elevated user experience through the implementation of a headless CMS, simplified content updates, enhanced user navigation, and comprehensive support.
Shoptoyota Revamped: Achieving a 120% Increase in visitor engagement and Lightning-Quick Load Times
LeadPulse partnered with Magnet to revamp the Toyota Dealer Association of Canada’s (TDA) digital channels and deliver a new Shoptoyota website. This resulted in a significant improvement in design and user experience, and enhanced customer engagement and satisfaction.
Unleash Your Website Tech Stack's Full Potential with Automated Marketing
In pursuit of developing increasingly sophisticated, efficient, and customer-centric marketing capabilities, there is an undeniable trend toward investments in marketing automation tools.
Enhancing Marketing Performance: How Marketing Software Integration Boosts Efficiency
If you’re not reviewing integration capabilities when selecting marketing software for your business, you’re setting your team up for a frustrating experience.
Our recommendation? Integrations should be one of the main considerations when selecting any software.
Choosing the Right Marketing Technology Stack for Your Business Goals
Choosing the right marketing technology stack is an underrated objective.
Here’s why: Many businesses will select the most popular tools on the market without a second thought. While some of these tools can effectively accomplish your high-level goals, are you truly considering every factor when building your marketing tech stack?
Exploring the Power of Marketing Automation Technology in Delivering Personalized Experiences
If you’ve ever heard of Spotify, you know that every December Spotify presents its users with their “Spotify Wrapped.” This is a summary of their listening habits throughout the year, and personalized recommendations based on those habits.
Transitioning PTC Onshape's Marketing Automation Platform to Enhance Campaign Performance
LeadPulse worked with PTC OnShape to overcome limitations with its existing marketing automation system. We focused on migrating OnShape to Oracle Eloqua, achieving superior automation capabilities to streamline their marketing operations.
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